Behavioral Economics + The New Era of Nonprofit Fundraising

The Science Behind What Makes People Want to Give

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The science of fundraising is a hot topic among the nonprofit community. Through the use of scientific theories and availability of advanced measurement tools, nonprofits can be more efficient and effective than ever before at making each dollar invested towards garnering more fundraising count.

Unfortunately, many nonprofit professionals aren’t aware of the science behind what makes people take action are not, and many aren’t fluent in the tools they need to know if their fundraising campaigns are effective or not, leaving them unable to make the right decisions and use their budgets most wisely.

This course leads nonprofit professionals through the science of what really triggers humans to take action (e.g. donate, follow, sign-up) on behalf of nonprofits’ initiatives.

Intended Audience:

  • Those that will find this information particularly useful will be nonprofit professionals who deal with fundraising, donor relationships, communications, audience engagement, marketing etc.


Section 1: Behavioral Economics and Why Your Nonprofit Should Know It

  • Overview of key Behavioral Economic theories applied to digital and offline properties that showcase more effective ways to engage with audiences, specifically fundraising.

Section 2: Case Study - Behavioral Economics in Practice

Section 3: Implementing and Measuring Theories Video instruction and examples of using Google Analytics, HotJar heat mapping tool, Amazon Mechanical Turk

Audience Takeaways

  • Examples of how these theories have been effectively used in nudging nonprofit audiences to take action on behalf of nonprofits.
  • Innovative ways to apply Behavioral Economics theories to audience outreach, fundraising, etc. specifically in the digital space.
  • 60+ PAGE eBook on Behavioral Economics & Nonprofits including many Behavioral Economic theories and applications for the nonprofit sector

Your Instructor

Nate Andorsky
Nate Andorsky

Nate Andorsky is an entrepreneur who blends Behavioral Economics and technology to help nonprofits, foundations, and mission driven companies move people to action.

As CEO of Creative Science, his team empowers social innovators to dream bigger by creating digital experiences which at their core are human experiences.

Prior to Creative Science he was a team member at the Startup America Partnership, a nonprofit led by Steve Case, to help build entrepreneurial communities.

He geeks out about technology and the ways in which it can motivate people to do good. Nate has been featured in Forbes, INC Magazine and Huffington Post.

Course Curriculum

  Preview: Behavioral Economics + The New Era of Nonprofit Fundraising
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  Behavioral Economics + Why Your Nonprofit Should Know it
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  Case Study
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  Implement + Measure
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!