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Winning Fundraising Emails

Learn how to write emails that convert more donors- guaranteed!

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Write fundraising emails that convert more donors – guaranteed!

Learn, step-by-step, how to write better subject lines and copy for your fundraising emails. Includes examples from leading nonprofits and a template you can use right away.

This class will show you – step-by-step – what the pros do to write winning email fundraising appeals:

  • Three steps for finding highly receptive potential donors.
  • Five steps for writing short but powerful fundraising stories.
  • Three steps for selecting the best fundraising email template.
  • How to ask for money without sounding pushy or greedy.
  • How to write appeals that feel conversational and personal.
  • Three ways to create urgency when you don’t have a deadline.
  • How to test the effectiveness of your fundraising messages – before hitting send.


Your Instructor


John Haydon
John Haydon
John Haydon is one of the most sought-after digital marketing experts for community foundations, nonprofits, and charities. He has helped hundreds of nonprofits realize their best marketing and fundraising results. John is also the author of Facebook Marketing for Dummies.

“John Haydon is my go-to guy for anything social media fundraising. He has an unusually keen understanding of the principles of donor-centered fundraising!”– Pamela Grow, international fundraising expert and founder of Simple Development Systems

"John is amazing. He makes you feel like 'wow! I can do this!'"– Marc Pitman, international leadership coach and fundraising trainer, author of Ask Without Fear!

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!