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Building a Successful Recurring Giving Program Using Behavioral Economics
Building a Successful Recurring Giving Program Using Behavioral Economics Strategies
GIVING HABITS (Part ONE) (12:57)
HOW WE THINK (Part TWO) (5:42)
HYPERBOLIC DISCOUNTING + LOSS AVERSION (Part THREE) (5:43)
IDENTIFIABLE VICTIM EFFECT (Part FOUR) (9:05)
FRAMING + ANCHORING + DEFAULTS (Part FIVE) (16:48)
HERD EFFECT + SOCIAL NORM THEORY (Part SIX) (5:34)
IN-GROUP BIAS (3:30)
RECIPROCITY (5:58)
CASE STUDY + TOOLS (25:27)
Parting Thoughts and Questions (3:49)
65-Page Behavioral Economics Playbook
IDENTIFIABLE VICTIM EFFECT (Part FOUR)
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