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Winning Fundraising Emails
WINNING FUNDRAISING EMAILS
Overview (0:29)
I) Understanding Your Most Important Marketing Channel (5:20)
II) Practicing Smart Email Segmentation (5:45)
III) Optimizing Emails for Mobile (4:28)
IV) Getting People to Open Your Emails (14:15)
V) Getting People to Click Your Emails (8:25)
VI) Using Images in Your Email Messages (5:06)
VII) Selecting the Best Sender (2:57)
VIII) Testing the Effectiveness of Your Fundraising Messages....Before Hitting Send (6:50)
Email Campaign Planning Workbook
Slides
I) Understanding Your Most Important Marketing Channel
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